Kids Crafts

Kids Crafts is a brand dedicated to inspiring young girls to become leaders and innovators through creativity. It was essential to craft a bold, colorful brand identity that reflected the company’s mission of empowerment. Our work began with a deep understanding of their core offerings: the LeadHER line, which features craft kits based on historic women, and the InnovateHER line, designed to help young entrepreneurs.

We chose bright, energetic colors and playful typography to capture the spirit of creativity and ambition. The vibrant design was intentional—an invitation for girls to explore, dream, and lead. The packaging, rich with storytelling elements, connects each kit to its empowering message, celebrating strong, influential women from the past and future innovators.

Our process included creating a brand, website, and packaging that visually resonated with girls while highlighting the inspiring stories behind each craft. The bold design not only engages a young audience but also aligns with Kids Crafts’ mission of shaping tomorrow’s leaders through fun, hands-on experiences.